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196 Orchard is a work of art gracing the Lower East Side. Offering high-end boutique living spaces from studios to four bedroom residences, bask in timeless, impeccable design from Magnum Real Estate Group and REEC.


In order to create a truly stand-out development, Magnum and REEC partnered with Ismael Leyva Architects for this project. Renowned for their creative and elegant design solutions, they worked with the absolute best raw materials to make 196 Orchard shine.

The building has been designed from the ground up with a focus on simple, high-quality industrial products that allow the building to effortlessly match the industrial buildings that compose the Lower East Side.
The story starts with a Jet Mist polished granite base before continuing up the two-tone brick façade, completed with hand laid glazed Spanish bricks on the bottom and black diamond brick on top. Next, comes the oversized casement windows, letting in huge amounts of light to every single residence. At every turn, you find industrial elements recast with beautiful, modern materials that are sure to stand the test of time.


The luxury and finesse of the bones of the building continue through the residences. brought to fruition by Incorporated design studio, who stamped every single element with they’re tripartite of successful design: joy utility, and craft.

Rendering Courtesy of 196 Orchard Street

Inside, this translates into soaring 9-12 feet ceilings, a custom kitchen designed to suit each unique space and fleshed out with Miele appliances, Nero Marquina marble backsplash, Zen Black quartz countertops, and walnut cabinetry. Polished concrete ceilings complete the cool, industrial feel.


Rendering Courtesy of 196 Orchard Street

The large, and double-paned Low-E insulated casement windows, complete with bronze mullions, let in plenty of light to each residence. The bright space is finished with wide planked, white oak flooring hand selected by the INC design team.
The luxury and refined design continues through to the bathrooms. Waterworks blackened nickel faucets nod to the industrial design present through the rest of the unit, but Scandinavian style reigns supreme to create a relaxed and comfortable environment.

Rendering Courtesy of 196 Orchard Street

Walnut vanities offset the Bianco Dolomiti marble showers and Eramosa marble counters and floor for a classic Northern European combination of warm wood and crisp stone.


Magnum Real Estate Group and REEC partnered with Equinox to provide state of the art amenities to the residents of 196 Orchard.
With over 30,000 square feet of space, a private residents-only entrance, and a special 196 Orchard discount, Equinox provides amenities that are truly a cut above.
Equinox fitness services include:

  • – Four dedicated fitness centers and dozens of different classes
  • – Boxing facilities
  • – Juice bar
  • – Spa at Equinox, with private treatment rooms and an unparalleled product selection

But the amenities don’t stop at just the Equinox.
Residents also have free use of the communal 4,100 square foot rooftop terrace, perfect for alfresco dining with two outdoor kitchens and seating areas or just for lounging in the summer sun.
And with a 24-hour attended lobby with ornamental brass privacy screens and acid-etched Eramosa marble reception desk to the elevators finished in Athens grey marble and blanched walnut paneling, you won’t be able to wait to come home.


There are 94 units in the entire building, ranging from studios to four bedrooms, and currently, there are nine on the market, including the penthouse.
Prices start at $1.085 million for a 551 square foot, west-facing studio on the fifth floor and go up to $4.2 million for a three bed, three bath 1,555 square foot apartment on the 10th with a 146 square foot terrace. The penthouse clocks in at just under four million and has slightly more living space, two beds, and 2.5 baths.


The Lower East Side has a richly residential past, but today is at the center of NYC art and culture. Orchard itself is lined with upscale boutiques, and if you adventure further in you’ll find countless quiet courtyards, hiding many an excellent brunch spot and relaxing cafes to patron.
In the LES, high-end artisan craftsmen sell the world’s best products and quietly musty vintage storefronts just beg to be explored. And when the sun goes down, the internationally recognized art scene springs into being. Contemporary galleries, museums, and lounges dot the neighborhood.
Whether you’re looking for the next addition your collection or you just want a decent Reuben, the Lower East Side has you covered.
[  196 Orchard Street ]


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