Located in Chelsea, 540 W. 28th can be likened to a painting hung in one of the most artistic neighborhoods in New York. Erik Ekstein developed this 13-story building to serve as a place of commonalities for art lovers. There’s even 6,000 square feet of gallery space for the public and residents alike, showcasing exclusive works from John Pawson, among others. An on-call art consultant will offer advice and support for those who want to integrate pieces into their own homes.
Before residents even walk into their homes, they’ll be inundated with gifts, amenities that are offered building-wide no matter the size of the home they choose. For those needing stimulation, a state-of-the-art fitness center is full of brand new equipment to get the blood flowing. The large, rooftop terrace offers a place to commune or sit in awe, with views of the Empire State building and the Gallery District, not to mention the Hudson River. The Art Yard is another place to sit and contemplate, with the addition of a waterfall to soothe tired souls. An Abigail Michaels concierge service adds that extra luxurious catering, providing the residents of 540 W. 28th everything from restaurant reservations to move-in assistance.
Of course, all of the amenities in the world don’t mean a thing if the homes aren’t of the highest quality. In the 88 homes at 540 W. 28th, designers took this into serious consideration. A bright and airy living room contrasts nicely with the darker, more mature kitchen. In the kitchen, oiled seven-inch, white-oak flooring meshes well with walnut cabinetry and black granite countertops. A Sub-Zero refrigerator and Bertazzoni range gives at-home chefs the best equipment to work with. In the master bath, concrete style tiles line the soaking tub and walk-in shower. A black lacquer vanity is customized to fit the needs of the residents. A bright orange Agape hand shower mixes things up a little bit.
Chelsea is a neighborhood easy to fall in love with. Known as the industrial center, its brick-faced landmarks and early 20th century company buildings have been turned into galleries, lofts and gourmet restaurants, giving the area a modern feel while maintaining a cozy nostalgia for its history. The Gagosian gallery, Mary Boon Gallery, and Anton Kern are just a few of the artsy places to visit for sculptures, photos and mixed media. But art isn’t all that Chelsea offers. There are plenty of five-star restaurants around that specialize in whatever ethnicity one may desire. A pedestrian-only park at High Line, a screening room at Chelsea Cove, and outdoor activities at Chelsea Piers give residents a great variety of healthy weekend choices.
Halstead Property is the marketing force behind 540 West 28th’s 88 units, a mix of studio, one bedroom, and two-bedroom condos (including five penthouses). This firm has represented more than 65 new developments throughout the tri-state area. The smallest studio is 445 square feet. The largest two-bedroom is a six-room giant with 2,539 square feet. Prices range from a cool half million to $4.16 million, with the average unit selling for $1,237 per square foot. A generous 421-A tax abatement adds a small incentive for purchasing here. Sales started in October 2008, and potential residents should expect to occupy their homes in spring 2010


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