Perhaps you are outgrowing your first home, or you finally landed that dream job in another city. Whatever the reason may be, when you need to sell your home, you need to sell it at the best price and at the right time. If your next home purchase is contingent on selling your current home, the situation is all the more urgent.
Depersonalize and disassociate yourself from the home. It can be difficult letting go of a place that’s been your home for years, but you’ve got to make a break from it. Make peace with that fact that this will soon no longer be your home. Emotions only get in the way of a sale. If you’ve been living there for many years and have become attached to it, then take some time to say goodbye and remember the memories. The way to look now is forward to the future, not backward.
Depersonalize the apartment by packing away personal belongings. Buyers have a hard time seeing past family photographs and personal effects. Instead, you want them to picture their own photos on the walls. Declutter everything and store them somewhere that buyers won’t find them during a viewing. It might be worth temporally renting out a storage unit.
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Get A Real Estate Agent
This first step seems basic, but it is the most important one you can make. Sometimes owners try to sell their homes by themselves in an attempt to save some money, but ultimately these people miss out on a real estate agent’s professional insight. Your agent will have the experience, tools, and marketing abilities that help your home sell more quickly than you can alone. For example, your agent can price your home appropriately the first time and get your home maximum exposure on the market — both online and in your area.
What You Invest Will Determine How You Can Market Your Home
Move-in-ready homes are more desirable to standard buyers. If you invest in some attractive updates before you sell, then you can expect higher-priced offers. Though there is a market for fixer-uppers, a home without updates that is in dubious condition will likely sell at a lower price. If you choose not to pay for any updates or maintenance, your home will sell at a lower price or repairs will be negotiated into the offer. On the other hand, remarks about new appliances and fresh carpet can generate more mainstream interest and justify a home’s higher listing price. Ultimately, you will need to decide which investments are going to be advantageous to you in this transaction.
Make Your Home Appealing to Your Target Buyers
Your agent is your best resource for marketing your home properly. In the listing, he or she will emphasize your home’s best features and advantages that will appeal to your potential buyers. For example, is it good for commuters? Located on a quiet cul-de-sac? A great deal? Overall, your home’s value and condition will determine the target “customer persona”. Your agent is adept at tailoring your listing to your expected buyers.
For example, high-end homes do not have as many qualified buyers, so the marketing must be aggressive in showing off your home’s best assets. If your home is affordable, however, you won’t have as many marketing needs. A good rule to follow is this: as the listing price rises; you need more bells and whistles to get your home sold quickly.
Prepare Your home for Photos
Though sprucing up your home involves a bit of investment on your end, it will attract more interested and committed buyers. Also, you will have more negotiating power during the contract phase when your home is in pristine condition. If you want to get the most out of your home’s market value, then you should beautify your home’s interior and give your walls a fresh coat of paint. All of these touch-ups will make your home’s photos more appealing to prospective buyers.
Make minor repairs
Assumedly, at this point, you’ve already handled any significant repairs and renovations. Now is not the time to start dealing with those termites or leaking roof. NYC is a buyer’s market now so no matter how small a problem may seem it needs to be fixed. It might even be worthwhile hiring a home inspector to look the apartment over for any issues you mightn’t have noticed. Common minor repairs include:
- Leaky faucets
- Burned out lightbulbs
- Doors that don’t close properly
- Cracked floor or counter tiles
- Crumbling plaster
Perform a deep clean
Now with the apartment decluttered and all minor repairs seen to it’s time to make the place shine. This type of cleaning calls for far more than your usual weekly or day-to-day cleaning. It could take days, and you may want to consider hiring professional help. Leave no stone unturned and give serious attention to everything.
- Clean out the refrigerator
- Scrub the oven clean
- Wash windows inside and out (if possible)
- Wax floors
- Have any carpets professionally deep cleaned
- Dust furniture, ceiling fan blades and light fixtures
- Hang up fresh towels
- Polish chrome faucets and sinks
- Bleach tiles
This won’t be a viable option for everyone but if it’s anywhere in the cards moving out will make for a quicker sale. If you’ve been diligent in hiring a good sales agent, they can be trusted to handle things from there. Why not leave them to get along with it?
Don’t take it personally. It’s just that buyer’s find it hard to envision themselves living there if you’re hovering around. If you can fully move out, this will mean the place won’t need to be cleaned every time a new viewing is being done. This way you can expect to have the apartment sold in much less time than otherwise.
Plan for home staging
Having come this far, it’s worth considering going further and preparing for an open house. Not everyone will have the funds to afford home staging, but in today’s market, you can ill afford not to do one. A professional stager will bring in extra furniture that can help highlight the best features of the apartment. Buyers tend to have a good idea of what they’re looking for in a home and a professional home stager will know how to stage a home in a way that will make it appeal to a broader audience of buyer’s.